Account Planning and Management
We combine research and strategic thinking, by first getting to know our clients and then getting to know their clients - the consumers of their products or services. We take the time to understand what our clients want and what their consumers need. Then we marry the mix, combining research with strategic thinking.
Having a trained eye on the marketplace at all times, we're quick to understand the best ways to develop brands to the highest degree possible. We've developed and sustained brand awareness for long-standing clients with relationships lasting decades.
Broadcast - Audio and Video
Henke & Associates have developed some of the strongest advertising campaigns in the region, using broadcast audio and video as key elements in the awareness of our clients brands.
Corporate Identity and Collateral
Corporate identity plays a major role in the recognition and awareness of our clients. We place a great deal of emphasis on that initial development when building marketing strategies from scratch for our clients and their new companies . From logos, business cards and letterhead to Web design and implementation, we keep a keen eye on all of it.
Cross-Brand, Integrated Promotions
Henke & Associates has developed cross-branded, integrated promotions for many of our clients, using our depth in various aligning industries to leverage the best, most impactful promotions for all parties. Everyone looks good!
Customer Loyalty Programs
Once we put things in place, we prefer not to let the hard work of attaining customers slide. Loyalty and retention programs offer just the right follow-up with established customers. You've heard the expression "A body in motion stays in motion", right? We're about retaining that important inertia.
Design is simple and design is complex. Simple because it has to be good. Complex because getting to "good" is an increasingly sophisticated process these days. Getting to "great" is the real difference-maker.
Not even a consideration a decade ago, e-mail marketing is often the primary route for our clients these days - especially when it comes to timely and effective marketing messages.
Interactive marketing is a widely cast net of customer engagement. It might be a mail-in rebate or reward and it might be the software within a kiosk display. Knowing where to apply these myriad of strategies in the most effective way is part of the art of applying interactive marketing to help meet our clients goals.
The in-store engagement of our clients' customers is vital. We can help establish a strong retail presence for companies and their products.
New Media Marketing
"New media" marketing is a newly evolving wave of opportunity for our clients. Riding an invigorating wave of new media and new methods we can help bring customers closer to our clients and their brands.
More than an impulse at retail, packaging plays an important role in customer awareness. Beyond the basic information it conveys, the complex art of packaging sets products apart from one another, further influencing buying decisions.
Knowing dynamic imagery and knowing how to apply it to our clients marketing efforts is one more means with which we set ourselves part from the crowd. We have extensive experience in front and behind the lens. And we know how to deal with all those pixels once their captured, representing our clients through imagery created in just the right way!
POS marketing takes over where packaging leaves off and is another means of bringing our clients messages to their customers.
Premiums and Incentives
It may be an autographed NFL football or a product-specific redemption coupon. Henke & Associates can help get your potential customers engaged in your product or service with this key form of experiential consumer engagement.
There are times when an entity simply needs the correct message conveyed to the media and it's customers, and Henke & Associates has extensive experience helping our clients put their best foot forward.
Looking deep into any industry or any demographic is another key part of the Henke & Associates strategy as we develop the sharpest marketing directions for our clients.
Web Content Development
Once a "new media", now the Web is the tour-de-force marketing medium. Developing and enhancing our customers presence on the Web has become the number one means of marketing and promotion for our clients. Naturally, we're excited by the industry shift and can help our clients get started or upgrade their presence on the Web.
What does the expression 'From soup to nuts' mean?
'From Soup to Nuts' is an American English idiom that conveys the meaning of "entirely from beginning to end". It was derived from the description of a full course dinner, in which courses progress from soup to a dessert with nuts. Having a soup course before the salad and a nut plate after dessert indicates "the complete treatment," above and beyond the ordinary.
At Henke & Associates, we drive your marketing initiatives from concept through complete execution, utilizing our keen understanding of creative, strategic marketing. Anything but ordinary.