Cross-Brand, Integrated Promotions
We were delighted to help announce the strategic partnership between Klement's Sausages and Summerfest, a perfect pairing. First, we designed a perfect logo, then we developed a marketing program that incorporated newspaper, digital billboards, T-Shirts for Summerfest and a delightful Web-based video launched on YouTube a few weeks before Summerfest, starring everyone's favorites, the Racing Sausages. We also built a perfect tie-in with a Milwaukee Brewer ticket promotion. Lot's of strategic Summer Fun!
Complete Corporate Branding
LaRosa Landscape, Inc. came to us with an idea that they would like to upgrade their image, yet keep a respectful link to their legacy. Henke & Associates started from the ground up. redesigning their logo and collateral. We then went for media placement and promotion support. We tied it all together by helping them rebadge their vehicles and spruce up their offices.
They're very busy now and that makes us all very happy, indeed.
We applied market research and a bold, clean design to this new company and new product line, training a keen eye on those sharing the market category.
- Research and
- Branding/Package Design
Multi-faceted Product Promotion
Henke & Associates kicked off this great promotion for Brakenbush Chicken, developing a multi-tiered sweepstakes with Packer Game ticket give-aways, leather Lambeau Field jackets and footballs with eye-grabbing Packer and Brakebush graphics.
Consistent POP and newspaper ads were created to drive Brakebush's message to the consumer. So successful, this promotion helped Brakebush enjoy measurable market increases for multiple seasons.
This unique package, designed and produced by Henke & Associates, was delivered to each employee in a sealed envelope. Variable data was build into the piece, providing specific, personal financial information to each employee in confidence, helping them understand and chart their own course toward financial retirement security, with the help of A. O. Smith.
Also included was a DVD video, with information delivered directly by A. O. Smith's executive team, further reinforcing the company emphasis on assisting every employee.
New Product Package Design
Klement's revitalized and reformulated its precooked sausage line. The result was an easy eating sausage that contained less preservatives and even better recipes and ingredients.
To announce this change to the target, Henke & Associates created a new label template that incorporated a more natural look with a simpler design. Instead of the high gloss look that Klement's competitors used for this category, H & A offered a matted, more natural look that went well with the reformulated direction of the line.
Consistent POP and web banner ads were created to drive Klement's "new" message to the consumer.