by Jack Henke | Sep 12, 2022 | Marketing
One day on the way to a meeting, I was in a funk. Although I can’t remember the specifics, I had encountered some incredibly bad hurdles that morning. These were huge hardships, like, you know, my daughter ate the last Brown Sugar Cinnamon Pop Tart, or my coffee was...
by Jack Henke | Sep 15, 2020 | Marketing
A quick story… early on in my career, we worked with a client on an exciting new product introduction. The product was new and exciting. The messaging was on target, the product was fantastic and there was a buzz in the air. Our client was very protective of the idea...
by Jack Henke | Sep 9, 2020 | Branding
Adele is a transcendent talent, but what I find most fascinating is how beautifully she sings instead of showing off. Admission – I don’t know Adele’s story, who helped her or who her mentors are. My focus is simply on where she is now, as an artist. Bob Dylan wrote...
